Colin Buckingham

CEO

Drawing on his senior leadership experience in global research and consulting, Colin is able to effectively assist world-leading companies in creating practical growth strategies for their brands. Previously CEO UK and CEO Global Business at WPP’s Research International, Colin was also International Marketing Director at AC Nielsen.

“Businesses are faced with the constant challenge of delivering more for less. Big leaps forward are marvellous when they occur, but they often come with an intense pressure to deliver consistent growth from your existing assets – whether by finding new customer segments or moving a strong brand into a new market or category.”

Sarah Buckle

Senior Director

A highly experienced marketer, insight consultant and strategist, Sarah has worked client-side for Mars, Scottish Courage and Volvo, as well as holding executive positions at Cello Group and Insitas. She distils complex issues into clear recommendations.

“You can learn as much from other categories as you can from your own. Your customers don’t live in a silo, and neither does your brand. Get to know the whole person behind your customer if you want to truly motivate them.”

Nick Weston

Director

Nick is an energetic quantitative researcher experienced in data management, analysis and scenario modelling. He project manages with enthusiasm and relishes finding nuggets of opportunity within our clients’ insight sources.

“Valuable insight is all about using data as building blocks to find solutions that are coherent and actionable. No matter how complicated our methodology is behind the scenes, be it a sizing model or a strategic growth framework, it’s fundamental that the final product must be both easy to use and easy to understand. Effective visualisation and communication is key!”

Beth Clayden

Head of Brand Planning

Previously Director of Brand Strategy at Interbrand, Director of Planning at Publicis UK and Head of Research at Carlton TV.  Beth is a Brand Architect who gets to grips with your brand and category and pinpoints how you can become more profitable.

“Understand why your brand is bought, why it’s considered and why it’s not bought.  If you know why people nearly bought, you can work at the margin to bring more people on board.”

Baber Ahmed

Senior Consultant

Baber is a highly experienced strategist with a background in innovation, proposition development and market research across a range of sectors – including tech, media, telco, FMCG and financial services. He leads projects in a highly collaborative manner and relishes helping clients to decide on their next move.  Baber is passionate about delivering the very best outcomes in everything he does, with our clients and in our business development initiatives.

Carolina Howarth

Consultant

Carolina is a consultant with an enquiring mind and a tremendous eye for detail. While these traits make her a dependable project manager, her strong research and analytical skills allow her to successfully blend existing data with new primary insights to develop highly visual, robust and engaging outputs.

George Randell

Consultant

George is our newest problem solver. He’s a fantastic addition to our team. He brings experience in insight combined with a natural curiosity. George has rowed across the Atlantic so he also offers resilience and persistence as well as agility!

Kaya Huckstep

Consultant

A research consultant with several years’ experience of tracking and other major quant programmes, Kaya brings the clarity of thinking and commitment to the highest service standards.

Lucinda Davies

Consultant

Lucinda is an experienced consultant, skilled in using marketing, insight, and research to help clients unlock their business growth opportunities. Having worked for numerous world-class market research agencies in the past, she brings a wealth of knowledge to the team with her expertise in research design and project management.

Mike Hopkins

Consultant

Mike, who joined us earlier in 2020, is enthusiastic, personable and confident with an ability to develop strong relationships with colleagues, suppliers and clients. He has a structured and logical approach to work and has excellent analytical skills through his degree in engineering and subsequent career in consulting and insight.  Mike is highly motivated by any opportunity to challenge himself and strives to make a direct commercial impact through the work he does.

Peter Hutton

Consultant

Previously Head of Market Research at BAA, QinetiQ EMEA, and Sony UK, Peter is a research and business analysis expert who loves unravelling data to identify opportunities for our clients to grow.

“Start with hypotheses. These can be logical extensions or leaps of faith, but have a framework. Then go wide, gather everything that could matter. Reflect and refine before applying creative thinking and rigour to the data. You’ll be surprised by the commercial opportunities that emerge.”

Rebecca Bryson

Consultant

Calm and controlled with a creative outlook, Rebecca is a quantitative consultant experienced in data management and analysis. Previously, she worked as Senior Executive at Simpson Carpenter. She brings an enquiring mind to any brief.

“The most revealing insights can emerge when you look at a problem from a different angle or point of view. There’s never only one answer or option for a client; making sure we’ve looked at the full picture means our clients can act on our recommendations with confidence.”

Sotiria Kalpachtsi

Consultant

Sotiria is a resourceful consultant who has amassed a wealth of global quantitative and analytical experience having lived in 5 countries across Europe and North America.

She has helped execute a number of Customer Experience and Customer Journey programs for leading brands across the retail, media and telco sectors. Sotiria has a particular passion for translating data and insight into both strategic and tactical applications – all while championing a customer centric approach.